SEO plays a significant role in the success of your ecommerce business. Even if you are using other online advertising strategies, search engine optimisation can help boost your organic traffic, both in the short and long-term. No matter the size of your online store, implementing the right SEO strategies can have a big impact on the volume of targeted traffic you are able to generate.
Here are 5 ecommerce SEO strategies that should be an integral part of your online marketing strategy.
1. Create High-Quality & Unique Descriptions
When it comes to SEO, nothing beats high-quality content. A great product description can make your products stand out not only for search engine algorithms, but also for the human readers.
- The product description should include the USPs
- Keep keyword use to the minimal
- Avoid repetition
- Write for the reader and then optimise for search engines
2. Embrace Responsive Design
More people are searching for products on their mobile devices than on desktops. The global search volume has already tipped in the favour of mobile devices. So you cannot afford being inaccessible to your target audience that uses mobile devices to search and shop. If your online store is not mobile-friendly, you are going to lose potential sales.
It is recommended to have an ecommerce store that adheres to responsive design instead of creating a separate mobile version and a desktop version. It is economical and convenient in the long-term. Google and other search engines give more weight to mobile-ready websites in their search algorithms. User experience is central to SEO, and a responsive site can deliver the best-possible experience to users visiting your site from any device.
3. Optimise Images
The product images used in your online store also contribute to it your site’s optimisation for search engines. When named properly, your product images can also rank high in image search results. Make sure to add proper alt tags that make it easier for both users and search engines to understand what your image is about.
4. Encourage Reviews from Users
The more organic content your webpages can have, the better it is for your online store’s SEO. So encourage your customers to leave reviews. Reviews are good both for SEO and increasing the chances of more people buying your products. The content added in the form of reviews will further provide information to search engines about your products.
5. Leverage the Power of Social Media
Social media has become so important to online marketing that you cannot ignore it from any digital marketing strategy. Make sure your ecommerce site has presence on the top social media sites such as Facebook and Twitter. Also allow your site visitors to share your products on social sites. Run a regular social media campaign that highlights your products on social networks. Google may not have acknowledged it, but social media signals do have a strong impact on search rankings.
It is also recommended to add a blog to your online store. Make sure it is regularly updated. So follow these 5 key SEO strategies for your online store. For more information and help for ecommerce SEO, it is recommended to visit http://thesearchmarketingshop.com/seo/website-optimisation-service.