It is always recommended to use SEO and SEM together for optimal results. SEO plays a crucial role in achieving organic listings. On the other and SEM will help your site get found for keywords for which it doesn’t rank organically. So when both work together, both become stronger than they would work individually.
Use SEO & SEM Together
There is a general misconception about SEO and SEM where many marketers and business owners often pit both the services against each other. The perfect online marketing campaign will have both organic and paid search campaigns working together.
SEM for Short-Term & SEO for Long-Term
Businesses have both short-term and long-term goals. So when you use both SEO and SEM together, you cover all aspects of your promotional goals.
Proper SEO helps your website rise up in rankings. It increases the chances of your site maintaining high rankings over the long term, thus driving regular flow of traffic.
SEM, on the other hand, helps you boost your web traffic immediately. It helps your website appear in the top search engine results pages (SERPs) instantly for the targeted keywords. It will help in two ways to boost SEO:
- Creating high quality content
- Generating highly targeted traffic, which is in itself a ranking factor in SEO
Get a Clear Picture of What Works
When you use both SEO and SEM, you will get a clearer picture of what works and where you need improvements. The analytics data from PPC campaigns can help you learn what your customers are searching for. You can get valuable keyword insights and make sure that your websites, articles and blog posts are effectively optimized.
Ad Spending & Search Rankings
The key focus when monitoring SEO and SEM should be on two factors:
- Ad spend
- Search rankings
Your goal may be to boost your overall web traffic or reduce your CPC, the rankings in your SERPs can help you manage your paid ads well. There is a deeper correlation between CPC, advertising CTR and organic CTR for keywords.
When used together, SEO and SEM can help in not just improving your CTR and lowering CPC, but also in monitoring your SERP competitors in a more effective way.
So when you use PPC and SEO together, you will have clearer results in the form of enhanced budget efficiency and more qualified web traffic. You will gain regular insights to help explore new search opportunities. At the same time, it is important to understand that both the strategies work great only when you have a great site to market. Make sure your site delivers the level of quality that matches Google’s expectations.
For more information about SEO or SEM, it is recommended to visit http://thesearchmarketingshop.com/sem/google-adwords-management/. Get help from experienced professionals to create the perfect online marketing strategy.