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3 Strategies to Succeed With Your Twitter Marketing Campaign

By January 26, 2016 June 26th, 2019 No Comments

Twitter, with its 500+ million users (332+ million active users), is one social media site that marketers and businesses cannot afford to ignore. There are so many ways to promote your business on this micro-blogging site, but the age-old and now often ignored strategies are still the winning marketing tactics on Twitter.

Here are 3 top Twitter promotional strategies that must be a part of your overall marketing plan.

1. Timing

The time when you choose to tweet is going to affect the engagement level and reach on the social site. If you want to successfully promote your content on Twitter, you must find out when your followers are most likely to engage.

Twitter users both desktops and mobile devices to access the site, and both at home and work. It is mostly used like RSS feed – something they read in their down times – during breaks, commutes and other times when they are free.

It is considered that the best time to post on this micro-blogging site is during weekdays between 12 and 3 pm and at 5 pm.

  • B2B businesses will find Wednesdays to be the best day for best clickthrough rate, but you can post through the weekdays.
  • If you are a B2C business, Wednesdays and weekends are considered the best days for tweeting.

It is still recommended to run tests to find what are the best times for your business and niche.

2. Sharing

Don’t just post on Twitter and keep your tweets limited to one social site. Make sure that your tweets are also shared on other social media sites, especially Facebook and LinkedIn.

When you share your content on these sites, you will be able to achieve a larger impact with higher clickthrough rates. You can search for groups on these sites which are relevant to your products/services and will be interested in what you have to offer. Google+ communities are also great places to share your tweets with.

3. Paid Twitter Campaigns

You can also use the paid options to run your campaigns on Twitter. Spending just a few dollars can help you increase your overall reach. You are also able to target your audience based on several factors like:

  • Events
  • Demographics
  • Interests
  • Behaviours

You will be able to reach those specific people who are interested in what you have to offer.

So follow these 3 strategies when promoting your business on Twitter for optimal success.

Do you want to learn more about successfully marketing your products, services or brands on social media? You should learn from the experts. It is recommended to visit for more information about effective social marketing campaigns.