Running SEO campaigns, with a multitude of strategies, is important for generating a constant stream of targeted traffic. You can convert visitors to customers only if you have traffic. Consistent generation of web traffic will further help in building authority for your site on Google. This will further give a boost to your SEO rankings as the search engine will consider your pages as relevant for your keyword searches.
But there is a lot more that you need to do in order to retain your SEO rankings.
1. Always Keep Updating Your Website
Most business owners create a website and never update it for a long time. It is one of the most common mistakes that cost you your search rankings. These 2 factors play a crucial role in Google’s ranking algorithm:
- Content freshness
- Content quality
Every time you update your site, you can see the results in terms of improved ranking and traffic.
The kind of updates can be related to addition of new products, adding more information, adding more images and videos or other useful changes to your content. It is going to boost user-experience and provide more valuable information.
2. Become More Active on Social Media
This simple test will show you how social media can give a big boost to your search engine rankings and traffic:
Share your key webpages in the comments of relevant Facebook pages from your industry. You will notice a surge in traffic and rankings within a few days. This is a short-term strategy and is only a test of how social media does have an impact on SEO.
The underlying factor is that search engines do look at key social media sites as authority brands. So you should not only build a strong presence on social sites, you should also be active on a consistent basis.
The following tips can also help you increase the visibility of your site or blog on social media:
- Include social media sharing buttons in your articles and other content
- Offer free information or content for sharing your content
- Ask visitors or readers to share your content by clicking the button
3. Tweak Your Site for Faster Loading
Load speed is considered to be one of the key factors in Google search algorithm. The following steps can help you boost your website’s speed and giving a better user experience:
- Compress all the images on your site
- Choose a hosting service that is more reliable and faster
- Use a CDN for increasing the download speeds
Google PageSpeed Insights can help in identifying the reasons why your website has slower load time. It can also provide you insights into how you can fix the issue.
Do you want to run successful SEO campaigns or want to maintain your search rankings? It is recommended to visit https://thesearchmarketingshop.com/search-engine-optimisation/ and get help from industry-leading SEO experts.