3 Tips to Optimise Your Images for Google Search - The Search Marketing Shop
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3 Tips to Optimise Your Images for Google Search

By August 11, 2015 June 26th, 2019 No Comments

3 Tips to Optimise Your Images for Google Search 1

Google has taken its image search results to the next level by including images within PDF documents in its results. The new development is currently in test phase. The search giant has confirmed that it is currently experimenting with indexing of images within PDF documents to display them in its Image Search. Blogger Alex Chitu is the first to have come across this test. Google however said that it had started the experimentation back in June already.

Tips to Optimise your Images for Google Search

If you are looking for ways to optimise your images for Google Search, use the following tips.

1. Choose the Right Image Size

Despite internet speeds having reached new peak levels on both desktop mobile platforms, it is still recommended to keep your webpages light. So you should use light images that don’t slow down your pages from loading. In addition to choosing the right image sizes, it is recommended to use image optimisation plug-ins that edit and optimise your images. This will not only help minimise page load time, it is also beneficial for search engine optimisation.

2. Optimise Image Name & Description

Choose descriptive filenames for all the images posted online. Use the following tips to optimise the filenames:

  • The spaces in the names should be replaced with ‘-’ and the filenames themselves should be in camel-case.
  • If there are lots of similar images for the same web page, don’t give them similar names with serial numbers. Make the filenames as unique as possible.

When it comes to the image description (alt text), use the following tips:

  • Keep it brief to retain user interest.
  • Image description will often appear in the Google Image Search when someone clicks on your image.
  • Use keywords in the description.
  • Never leave the alt description empty.

The image description should be relevant to your image and niche, and must provide useful information.

3. Always use Unique Images

It is easy to choose stock photos for your webpages or blog posts. They are either free or cheap and don’t have any royalties. But stock images are not unique. This means that there is a very less chance that your pages will appear in your image search results.

So you could either buy unique images or create your own images. A good strategy will be to create images using stock or creative commons photos. The images can be edited or you could combine different parts of different images.

Do you need more SEO tips to succeed with your business? It is recommended to visit https://thesearchmarketingshop.com/search-engine-optimisation/ to learn from the experts.