More than a week ago we reported that despite the widespread awareness about SEO, only 4 in 10 businesses are yet using it. Lack of knowledge and lack of realisation about its importance are the biggest reasons behind this. There are many search engine optimisation myths and misconceptions that have been contributing to this limitation. This includes topics related to both local and general SEO.
Explore the different myths and misconceptions about SEO and how they don’t hold any ground. It is important to bust these myths before more organisations are able to benefit from this online marketing strategy.
1. More Web Pages Mean Higher Ranking
There is a widespread misconception that having more web pages is a straight way to boost your search rankings. The fact is that it is not as simple. There are websites with a fewer pages and can rank higher than competitor sites with more number of pages. The real emphasis is on quality of the content, keyword optimisation, and other SEO factors. You should add more pages only if they are important to your site and add more value to user experience.
2. SEO Means Optimised Website
Another common myth is that an optimised website is all that is required to rank high. The truth is that a well-optimised site is only a part of your overall SEO campaign. On-page SEO strategies can include:
- Mobile friendliness
- Quality content
- Keyword optimisation
- Unique and quality metadata
You will also need off-page strategies to drive your search rankings higher.
3. SEO Can be Handled by Your Own IT Department
SEO is far more complex for your in-house IT professionals to handle. In fact, it is an entirely different field. Your website designer and developer can optimise your website for SEO and may even provide you some tips, you cannot rely on the same on-page SEO tips forever to drive your search rankings. If you are serious about ranking high in Google and other search engines, you will have to get the help of a professional SEO agency.
4. Paid Search Strategies have an Impact on SEO
There is some misconception about organic search rankings getting affected by paid search strategies. The fact is that strategies like PPC don’t affect SEO. Google, Bing, Yahoo, and other search engines have algorithms that differentiate between paid ads and organic search results.
There are many more myths and misconceptions about SEO. Many think that their service area has an effect on their rankings. Others think that the use of call track number can hurt their local search rankings. One of the biggest of these myths is that focusing entirely on content marketing is going to address all your SEO needs. The truth is that content marketing has been a part of SEO for long. You will still have to address other areas in search engine optimisation to rank higher.
For more information about SEO and how to rank higher, visit https://thesearchmarketingshop.com/seo-services-uk-cyprus/. You can seek professional help from online marketing experts to boost your rankings.