4 Digital Marketing Trends Expected to Shape 2017 - The Search Marketing Shop
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4 Digital Marketing Trends Expected to Shape 2017

By December 27, 2016 June 26th, 2019 No Comments

The digital marketing horizon has evolved and changed significantly in the past few years. It is expected to undergo even more dramatic changes in 2017. Digital marketing is important for your business and you cannot ignore it in any way. Without investing in it, you are going to miss big opportunities. So what are the most important digital marketing trends expected to make an impact in 2017?

Here is a list of 4 trends you should prepare for in the New Year to ensure that your digital presence is bolstered.

1. Content Marketing Will Grow Further in Importance

Content marketing has always remained among the most important digital marketing strategies and it is expected remain so in the future too. You should focus on developing an integrated content marketing strategy in the New Year. You should be using a more strategic approach to content marketing. As the competition and cost in content marketing increases, businesses will also focus more on the measurement of content marketing ROI. There will be increased focus on personalisation tools for more effective, interactive and integrated content.

2. Growing Importance of Augmented Reality

Pokémon Go made a revolutionary breakthrough in the Augmented Reality domain. It is termed as noting less than a ‘radical’ development in generating massive revenues. In 2017, we will see more emphasis on augmented reality experiences. Expect more Augmented Reality apps and ads from brands in the New Year.

3. Emphasis on Complete Marketing Automation

There will be more emphasis on total marketing automation solution in 2017. This will include focus on different elements of online marketing including:

  • Behavioural Email Marketing
  • CRM
  • Web personalisation
  • Webinars
  • Auto-responsive actions

There will be more focus on email marketing and marketing automation in the New Year.

4. Voice Activated SEO

SEO has always been evolving, especially as search algorithms changed at breakneck speeds, and also because of the growing emphasis on mobile search. Mobile search has paved the way for voice-activated technology, and it is expected that voice-activated SEO will be the bigger thing in 2017. There are many tools which are currently in development or have already been released in the voice-activated search domain. This includes:

  • Cortana
  • Siri
  • Amazon Echo
  • Google Now

With the growing mobile penetration into the global markets, more people will be conducting mobile searches. And you should keep this in mind when developing your new SEO strategy. Video streaming and social media integration will also become more important in other types of online marketing and advertising strategies in 2017.

So if you want to integrate these new digital marketing strategies and techniques into your overall plan, it is recommended to get the help of experienced online marketing professionals. Visit https://thesearchmarketingshop.com/search-engine-optimisation/ for more information and to find the right specialists to help you.