As the world waits for the New Year, marketers and business owners are considering the SEO strategies they should focus on during the next year. Many of the existing strategies are going to continue working with different levels of effectiveness. But new technologies are expected to gain more precedence. So what are the key SEO methods that you should spend more of your time and resources on in the New Year?
1. Length of Content
Whilst content quality is a critical factor for the success of any SEO strategy, the length of the content is increasingly playing an important role.
The question is how much content is great for SEO? And the answer is there is no limit. Even if you have lots of great content on your webpages, it is beneficial to add more.
Even if you are of the view that there is no need to increase the length of content on your pages, you can add more content by adding a blog to your site. Blogs not only help in adding more content, they also help in keeping your site fresh with new focused content.
2. Remember Mobile-First Indexing
There is no way around mobile-first indexing. If you want to rank high on Google, you have to optimise your website for mobile. Google announced releasing mobile-first indexing in March 2018. Its importance is going to continue increasing into the next year.
If your website doesn’t have mobile version of pages, you will be allowing your competition to get ahead. Google will still crawl your desktop version, but you will lose out the edge to those with the mobile version.
3. Remember Social Media
Social media does influence SEO, no matter what Google has to say about it. So make sure to include social media optimisation into your SEO efforts in 2019.
- Deliver Value: Create content on topics that matter to people. The strategy is simple – deliver value and don’t just create noise.
- Shareable Content: Create content that people would want to share with their peers.
4. Voice Search Optimisation is Here
Google, Amazon, and other tech giants have already introduced tens of millions of virtual assistant devices worldwide. But voice search isn’t just limited to these devices. Mobile device users and even desktop users can use voice search to find the required information.
Hundreds of millions of users are already using voice search. This creates the new avenue of voice search optimisation for marketers and businesses. Voice search tech is becoming increasingly advanced and refined. It will not be long before voice search may become bigger than text search.
Google has found in its study that over 41% of adult users and 55% teen users are already using voice search several times a day on a consistent basis.
So make sure to focus on these SEO strategies in 2019 to drive better results. It is recommended to visit https://thesearchmarketingshop.com/seo-services-uk-cyprus/ for more information and to get help from SEO experts.