Black Friday, the biggest shopping day of the year, is almost a week away. With just a few days to go for the big day, every retailer out there is making every effort to cash in on the opportunity. Here are 5 online marketing strategies to help you get the best from the shopping frenzy.
- Social Media Promotion
You may have any number of fans or followers. It is that time of the year to engage them with your holiday offers. Although social media advertising could become a part of your strategy (depending on your budget), it is even more important to socialise. You should share:
- Holiday offers
- Holiday photos
- Holiday decoration pictures
At a time when everyone is thinking of shopping, it is important to roll out special offers. Share photos of your latest and special product offerings, whether you are selling smartphones or toys. The offers should help in boosting the excitement about your store or business.
- Email Marketing
Email marketing is a powerful tool every holiday season to send out targeted messages. There is no better time than this to send out special discount offers to your targeted audience in their email inbox. So make sure to send a regular series of emails leading up to the biggest shopping day. The key to successfully reaching them with your message could be to create a gripping subject, the right keywords and a personalised message every time.
- Optimise for Mobile
At a time when significant percentage of your potential customers is searching for your products on their mobile devices, make sure to optimise your site for mobile. People are searching, reading emails, spending time on social sites and doing much more on their mobile. In fact, 50% of search traffic now originates from mobile.
Even though mobile shopping may not be as prevalent as web shopping, surveys show that mobile plays a big role in influencing consumer decision. Upgrade your website for responsive design. If your budget allows, you should also launch an app for your business.
You should also allocate some budget for advertising to generate faster results. Advertise special deals and offers on social media sites. It will also create a better impact to customise the offers to specific platforms. It is also recommended to promote your Black Friday hours several times.
Follow these tips to get the best from your Black Friday sales.
Do you want to promote your business this holiday season? It is recommended to visit https://thesearchmarketingshop.com/sem/adverts-on-google/ to run successful advertising campaigns.