The e-cig revolution is catching up fast as a safe and environment-friendly alternative to smoking. If you have an ecigarette business, online marketing provides you an innovative and cost-effective way to reach your target audience. So what are the most effective digital marketing strategies that can help you promote your business and brand?
1. Search Engine Optimisation
Search engine optimisation (SEO) uses both on-page (on your website) and off-page strategies to help your e-cig website rank high in search engine results. When it comes to optimising your website and running SEO campaigns, it is best to get the help of a professional.
Some of the main elements your SEO service is going to work on include the following:
- Relevant keywords and competition
- Optimising page headings, meta tags, meta descriptions, and targeted keywords
- Creating search engine friendly URLs
- Properly structuring all the web pages using the keywords, headings, and image alt tags
- Reducing page load times
- Reducing bounce rates
- Updating the website for mobile responsiveness
- Ensuring that the website is signed for SSL certificate for enhancing security (security is a major ranking factor in Google’s search algorithm)
- Designing a well-structured sitemap
Whether you are selling e-cigarettes directly from your website or have an informative website, SEO helps you boost your sales or promote your brand, respectively. Tooty Fruity Ecigs has made the most of SEO to generate traffic, promote its brand, and boost its online sales.
There are dedicated reviews sites for ecigs where you can get reviews not just for ecigarettes, but also for accessories like eliquids, batteries, cases, drip tips, replacement coils, and chargers among others. Reviews allow you to create high-quality information that is rich in product details and keywords.
Encourage your users and expert reviewers to share their experience of your products. Reviews are not just informative for your target audience, you are also able to create rich content that has long-term effects on your SEO campaigns. It is worth adding that more than 8 in 10 customers would search online for reviews and information before making a purchase decision.
3. Video Marketing
Video marketing has its visual benefits that help in drawing attention. It is not just the direct impact, video promotion is also important to SEO. A simple product search on Google has video links ranking the highest. You can create a wide range of videos to promote your products. Production descriptions, applications, de-assembling, assembling, battery-replacement, and reviews are just few of the examples. YouTube provides a free and easy to use platform to share your videos.
4. Email Marketing
Email marketing is a proven online marketing strategy to promote all kinds of products including ecigarettes. You can send out latest offers to your subscribers. Integrate your newsletters as part of your overall marketing strategy and reach out to your target audience you’re your messages. Share information about:
- Discount offers
- New product launches
Thus, there are many ways in which you can promote your ecigarette business.
For more information and help on promoting your brand, it is recommended to visit https://thesearchmarketingshop.com/search-engine-optimisation/. You can also find professional help from experienced SEO experts to help generate more traffic and leads.