It is important to update your website’s content and design to keep up with the latest trends. Many things change over time, including user expectations and technology. So website redesigning is a part of the process for managing your website in the long-term and staying relevant. But when updating your website it is easy for you to make changes that reduce your SEO edge. So how do you avoid any SEO mistakes when redesigning your website?
1. Image Names
It is a common mistake when website owners change image names on webpages that rank high. This usually happens when the web designer doesn’t have experience in SEO. They are focused solely on the visual elements and replace optimised images with larger-sized images without keeping in mind the SEO elements. So you should be very careful when making any changes to the images on your websites.
2. Function Check
Another common SEO mistake during updates is not doing function checks. When you redesign your website and migrate to the server, it is important to conduct a thorough function check. All the elements shouldn’t only render well in visual terms, they should also work properly. The elements that need to be checked include:
- Search elements
- Contact forms
- Interactive features
- Ecommerce features
3. Updates to URLs/Pages without Redirecting
When you redesign your website, some pages may no longer make any sense and you may want to delete them. There may be other pages that require changes to the URL. It is important that you don’t delete or rename pages without redirecting. This can be a major mistake for pages that rank high, have inbound links and/or are bookmarked.
Once you make these changes, it is not just the search rankings that get affected, those clicking on the links or bookmarks will receive 404 error. The right way is to redirect the deleted pages to other relevant pages. When making changes to the URL, you should redirect the old URL to a new one. It is recommended to use a 301 redirect that informs search engines about the movement of the old page to the new one.
4. Reconfiguring Plugins & WP
It is another common mistake that WordPress and plugins are not reconfigured after migrating to live server. If you fail to configure the plugins, there can be a huge impact on how search engines index your website. There are different types of plugins that need to be configured, including those related to sitemaps, caching, redirection, SEO, and Schema.
So make sure to avoid these mistakes when making changes to your website. Visit https://thesearchmarketingshop.com/seo-services-uk-cyprus/ for more information and to get help from digital marketing experts to ensure that your website always complies with the latest SEO algorithms.