Where do your potential clients go when they need to find your property management services? The answer to this question is where you should put your marketing efforts. Search engine optimisation (SEO) is what is going to help you get found when they search for your services. Make sure to embrace these 4 SEO tips to drive more prospects to your website and landing pages, and generate higher conversion rates from those targeted visitors.
1. Target the Right Keywords
Research the most relevant keywords that can drive your prospects to your website and include those keywords into your web content. Make sure that optimise each webpage with appropriate keywords that your prospects are searching for. Your SEO service can research and identify the most effective keywords. Google’s Keyword Tool is a powerful program for identifying keywords and keyphrases that can generate highly targeted traffic.
2. Menu Items
Your website’s layout plays an important role in the overall SEO strategy. The menu items on your website should be simple and clear. A property management company should ideally have 4 key menu items, including the following:
- Realtor Referrals
A proper layout helps in contributing to SEO by increasing the amount of time spent on your website and reducing the bounce rate. Your company has different types of potential clients visiting your site. So your site should clearly demarcate the appropriate pages they should be visiting. This will give them a good reason to click and spend more time on pages specific to their needs.
No matter what other menu items you may have, make sure these items are listed on the front page!
3. Target Local
When clients search for a company to manage their properties, they start by making local searches. Some of the steps you can take in this regard include:
- Target local keywords in your website’s content
- Create ‘places’ pages on major search engines such as Google and Bing
- Include your business address in your ‘places’ pages and claim them. This prevents anyone else from listing it elsewhere.
4. Create Videos
Most importantly, create a ‘why work with us’ video and share it on your website and video sharing sites. This goes beyond the scope of SEO and tells your potential clients directly why they should choose your services. When people view your videos, they are able to know you better. It has an element of relationship and trust building.
So make sure to follow these SEO tips to help your website get found. Visit https://thesearchmarketingshop.com/search-engine-optimisation/ for more information about boosting your website’s search engine rankings and promoting your services.