Social media is going to remain here for a long time. Social sites including Facebook, Twitter, LinkedIn, Google+ and Instagram will continue to be in existence in one form or the other. They will continue to play an important role in enhancing relationships at both personal and professional levels. As a business owner you cannot ignore social media, not only for the mere size of it, but also for the level of interaction it can help you achieve with your target audience.
Here are 4 social media strategies that you must focus on in order to improve your quality traffic.
1. Build a Community
There is a general trend among social media marketers and businesses to have as many followers as possible. There is no point in having tens of thousands of followers. You should build a community, where your followers interact with you and pay attention to what you post or tweet. There are two strategies to engage effectively with your followers on social media:
- Communicate directly with them
- Add some fun, humour and personality in your branding messages
2. Schedule your Social Media Updates
When you create a post, make sure that it goes on all your social media profiles – Facebook, Twitter, LinkedIn, Google+ or even Pinterest. The posts can also be scheduled for the ideal times when your target audience is live. This can help you make the best possible impact.
3. Don’t Ignore Instagram
Instagram may not be the biggest social media site, but it is amongst the fastest growing ones. It is growing at a rate faster than Facebook. It is highly mobile, and the fact that the sales of smartphones is increasing at a staggering rate, Instagram is going to be part of that growth story too.
Instagram is all about photos – images are powerful medium for creating a stronger impression. Once you have built a decent amount of following on the site, you could display your products. You may even get others to promote your products on Instagram, especially if people find value in what you are offering.
4. Don’t Ignore video
Video is becoming increasingly important as a content of choice, especially for people using smartphones. This is part of the trend where the audience prefers to get the messages in more visual forms. Facebook already allows sharing of videos, and even Twitter is gradually opening up to the rich media.
If you want to learn more about how social media can help with your online marketing strategy, it is recommended to visit https://thesearchmarketingshop.com/google-adwords-management/ to gain more information from the experts.