Every website is going to have images. Image content takes up significant amount of space on a website. So it provides excellent opportunity for content optimisation to boost user experience (UX) and search ranking. So how can you optimise the images on your website to boost your SEO results? The following tips should help you in this regard.
1. Monitor Your Image Search Stats
Before you start optimising your images, it is important to know what your current image search traffic stats are. The following steps should make it easy for you to view this data:
- Create & verify your Google Search Console account
- Check Performance Graph > Open Report
- Change search type to ‘Image’
Scroll down to check the Queries report. It will show you the keywords used by people when they view your images in search results. Also check the Pages table, which tells you the impressions and clicks received by your pages.
These steps should help you gain the following information:
- The webpages that are getting most and least clicks in image search. You can optimise the images or target promotions on pages with fewer clicks.
- The images generating high volume of impression but fewer clicks.
- You may not find certain images in the report. This means that you will have to optimise them to rank in your targeted search results.
2. Use the Right Formats
Each image format has its unique set of functional advantages. So you should choose the right format based on the purpose.
The different formats and their benefits are as follows:
- PNG: Choose this format for an image with solid colours, if you need transparency, or if it is a logo.
- JPEG: Choose the format for an image with lots of colours, shading, and colour gradient.
- GIF: Choose this format if it is an animation.
3. Reduce Image Sizes
Page load speed is an important factor in Google search ranking algorithm. On an average, images account for around 68% of the overall page size. So when you reduce the image size, you are making a big impact on the website’s load speed. It is recommended to reduce image pixels without compromising on the visual quality. There are many programs that allow you to achieve high level of image-size reduction without affecting the visual appeal. Other steps you can take to optimise image size include:
- Saving images at smaller resolutions
- Using plugins to reduce file size
- Resizing images to scale
4. Optimised Image Names & Alt Descriptions
Give all your images relevant names and alt descriptions. It is important to include the targeted keywords in the name and alt description. CMS such as WordPress make it simple for you to add/edit alt text to make it easier for Google and other search engines to learn about your images. It is important to optimise your alt text because Google crawls all the textual content on your website.
So follow these tips to optimise the images on your website. It is recommended to visit https://thesearchmarketingshop.com/seo-services-uk-cyprus/ for more valuable information on SEO and digital marketing success.