Promoting your blog is no longer the same as it used to be. The series of algorithm updates by Google in the last few years have changed the entire blogosphere. Many of the same old strategies are most likely not going to give you the same results as they used to. So what should you be doing about your blog to increase the valued traffic that could be turned into leads?
1. Make your Blog Posts Sharable
There are hundreds of millions of active users on Facebook, Twitter, LinkedIn and Google+. Everyone wants to share or re-tweet whatever they find useful or interesting on the web. So if you are creating highly useful blog posts for your target audience, give them a handle to share your content with like-minded people. The more the number of people who like your content, the more the traffic you will be generating.
2. Share your Posts on Social Media
You shouldn’t only make your blog posts sharable, you should be sharing them yourself. If your budget allows, invest in a social media marketing campaign.
- Network with as many people as possible
- Build communities
- Connect with other bloggers
The vast opportunities on social networks can help build your brand within a short span of time, and without spending a fortune. Just sharing some valuable content from your blogs on a regular basis could draw the attention of a lot of people.
3. Mobile Blogging
Not only should your blog be easily accessible on mobile, you should also be able to write and post using your mobile. If you are an expert blogger, you would already know that blogging is all about ideas. Ideas! They keep coming and going, and you could never know how important a bright spark of illumination in your mind could be when it comes to drawing the attention of your target audience. So it makes a lot of sense to be able to post on-the-fly. You may use an already available mobile blogging app or get one built for yourself.
4. Post Regularly
This one’s one of the oldest strategies for bloggers. If you are not regular with your posts, you will keep losing your traffic. If you can follow the above-mentioned tips and continue posting regularly, you can look forward to high-quality and high-volume traffic.
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