When your target audience searches for your products, it will do good to your business if they come across your product images. So what is the key to ensure that your images appear there in the top results in search engines? You must optimise your images. Use the following tips to help your product photos make it to the top.
1. Write Proper Image Descriptions
A properly written description that defines the image in the context of your business will help both users and search engines to understand what your images stand for. The description should be concise and must provide background information. Make sure to also add alt text to your photos, as they help search engines and users understand the context. It is usually not the same as the description text. In simple terms, it will define the visual elements of the photo.
2. Always use High Quality Images
This one goes without saying. High quality images help create a better impact on your target audience. When your audience is searching for your products on Google, there is a better chance that they will click your images if they are clearer and shaper. There are many sites that offer higher quality images for a tiny fee. It is better to source such unique images that stand out from the rest. Avoid the temptation to copy images from others. If you are not unique, you will lose value.
JPG and PNG are the most commonly used file formats for images. So it is recommended to stick to them. But if you need some animation, the GIF format is the ideal choice.
3. Name Image File Names Carefully
Similar to the description text, the filename will also give search engines and users an idea about your images. If you capture the images using a camera, they will be named “mechanically” in standard formats, such as “DSC0123.JPG.” Don’t use these names when uploading your files. Create keyword rich and short file names that can help Google and users understand the context.
4. Always Protect your Photos
While the above-mentioned tips will help ensure better quality and better click through, it is also important that you protect your images from being used by others. You can place copyright claims on the web pages or blogs, or you could also place copyright or watermark text in the images. This can effectively prevent anyone from reusing your photos. If someone else starts copying your images, you will lose the edge that comes with being unique in the web space.
Use all these tips to optimise all the images that you put online, whether on your web pages, blogs or on social media profiles.
Do you need more information about optimising your content? It is recommended to visit https://thesearchmarketingshop.com/search-engine-optimisation/ to get more tips and help from the industry-leading experts.