When it comes to improving a website’s presence in search engines, meta description plays an important role. Meta description is an HTML element that provides information about the content of your site. It is used in search engine results pages (SERPs) for each page and it is considered to have a significant influence on SEO.
Importance of Meta Description
Meta description is important to both search engine indexing and search user experience. It is your small window of opportunity to providing key insights into your page’s content while also promoting your site’s quality. if you can effectively win the attention of your target audience, you can reduce your promotional costs.
A quality meta description on the topic of your page can drive more users to click through.
So what makes a great meta description? Different elements come together to create a meta description that works perfect for both search indexing and user experience.
1. Meta Description should be Unique
Each page in your website has a unique purpose. So each page should have a unique meta description. The content should be original and should be relevant to the topic of the page. It should be useful to the searchers to help them determine whether they should click through and visit your page for the required information.
2. Concise & Compelling
A quality meta description should be around 150 characters long. It shouldn’t be longer than 160 characters otherwise the full content will not be visible in search results. Make sure to pack as much compelling information within this space to get your audience to click through.
3. Keyword Optimization
Keywords have an important role to play in each page’s meta description. The use of keyword in the description improves the chances of your searchers clicking through to your website. It is recommended to use just one keyword and preferably the page’s primary keyword.
4. Add a Call-To-Action
Adding a sort call-to-action (CTA) in a meta description can significantly increase your click-through rate (CTR). Your CTA is also going to help your description stand out from the competition.
Once you know the key elements of a meta description, it is neither time-consuming nor a complex process to write it. Ensuring high quality meta descriptions can pay off exponentially for your SEO in the short-term and long-term baby.
SEO is a vast online marketing strategy that covers different areas. Visit https://thesearchmarketingshop.com/seo-services-uk-cyprus/ for more information. You can also get professional help to boost your website’s search rankings.