If you have a commercial interior and exterior design service, you have a unique type of business that needs unique online promotional strategies. What makes online marketing an important part of your overall marketing plan is that most of your target audience is using the internet. Many services have used digital marketing in the best possible way to achieve success. Here are 5 online marketing tips you should follow for effective marketing and branding.
1. Create Google My Business Page
Google My Business provides you a simple and quick way to provide Google with your company name, physical address, and phone number. You can also provide additional details like description of your interior and exterior design services and images. It is highly likely that your Google My Business page already exists. In that case, you should claim it and add all the accurate information. It is also recommended to do the same in Bing Places for Business.
2. Let Users Review Your Business Online
You will not only have to allow your users to leave reviews against your business service, you will also have to inform them. there are different ways you can get reviews:
- Google My Business: Let your clients to leave reviews for your services through Google My Business. Provide them with the appropriate link once you have completed their project.
- Yelp: Make sure to create your business presence on Yelp and let your clients know that they can also leave reviews here.
3. Optimise Your Website
Make sure that your website is optimised for search engines. This should start with keyword research and using the right terms on different pages. Keywords are important for search engines to identify what your webpages are about. SEO should be handled by the experts, so you should get the help of an experienced SEO agency that has handled projects in your niche.
4. Optimise Your Website for Mobile Devices
While optimising your website is not a promotional strategy, it doesn’t make much sense in promoting a website that is not compatible with mobile devices and doesn’t offer a great user experience to your visitors. With more than 50% traffic coming from mobile devices, you cannot afford to miss out on your target audience that is searching for your services on their smartphones or tablets.
5. Use PPC Advertising
Google AdWords is the most popular advertising program. It is also cost-effective. It allows you to target specific interior and exterior design based keywords and generate high-quality traffic. The program further allows you to target specific markets based on where your target audience is located. Again, it is best to get the help of a professional service to run successful campaigns.
So make sure to follow the above-mentioned tips to promote your interior, exterior and store design services. Visit https://thesearchmarketingshop.com/search-engine-optimisation/ for more details about different online marketing strategies and to get help from experienced professionals.