Link building may be claimed to be more difficult than ever, it is mostly about earning quality and relevant links. In fact, the basics are ‘cleaner’ and clearer than ever. It is more about avoiding mistakes than focusing on quantity.
Here are 5 things to avoid so that your link profile is ‘healthy’ and helps your SEO campaigns:
- Pointing to an Irrelevant Source
You cannot just have a link that points back to your site. There should be relevance between the content on both sides. If the context doesn’t match, you are doing more harm to your SEO. This is not difficult, but it will require some research and time.
- Link from Low Authority Domains
When you have links on higher authority sites, they will give higher authority to your site (compared to links on low-authority sites). Make sure that none of your links go on sites that have bad reputation or low authority. It could have direct impact on your SEO.
One or more low-authority / poor-reputation links may not harm your rankings, but if you have more number of such links, Google will take notice of them! Still, those poor quality links will not do any good to you. So avoid them at all costs.
- Keyword Based Anchor Text Linking
The days of keyword-based anchor text linking are gone. It was something big in SEO a few years ago, but today it can easily get you manual penalty, which is quite difficult to come out of. You should create links only in organic and journalistic perspective.
- Multiple Links from Same Domain
There is a good chance that Google will flag links if there are too many of them from the same domain. When it comes to quantity, it doesn’t matter how relevant and high-authority the domain is. Keep a limit on the number of links you get from one domain.
A good strategy is to have links from different relevant and high-quality domains pointing to your site. The more diversity, the better it will be for your SEO.
- Reciprocal Link Exchange
You must be building good relationships with people online. When you come across people with similar sites, there is a good chance that they may agree to exchange links. This may do more harm than any good.
If you are going to do this, keep it under limit. If Google finds a pattern, your domain authority will get affected.
So if you want to boost your SEO, make sure to avoid these 5 mistakes. For more information about running successful SEO campaigns, it is recommended to visit https://thesearchmarketingshop.com/search-engine-optimisation/ to get help from the industry-leading experts.