Migrating your site or re-designing it can mean much more than just the web designing and development aspects. You will also have to address the SEO aspects to ensure that your search rankings don’t fall. Factors like new content, new domain and new URLs are going to have a big impact on SEO. So you will have to be very careful when migrating your website.
Here are 5 tips to follow when migrating or re-designing your website.
1. On-Page SEO Audit
When you change your website’s theme or plugins, it is going to have an impact on your current on-page SEO factors. You should run an SEO audit of the new site for specific factors like:
- All webpage descriptions and titles
- Nofollow and noindex tags
- Canonical tags on all the landing pages
2. Prevent Duplicate Content
The migration process can involve different steps. And it is highly likely to increase the risk of duplicate content. You should take the following steps to prevent this issue, which can otherwise adversely affect your SEO:
- When different versions of a URL get published, it can create duplicate content issues. Self-canonicalisation should help in addressing this issue. You should be extra careful and set up redirect rules within .htaccess which will ensure that only a single version of the page is made available.
- Some folders may be leading to the same content
- If the website has search feature, make sure that the search result pages are noindexed
- Use either HTTP or HTTPS, not both
3. Optimise New Content
Content is an important part of SEO and a new website should have new and improved content. It should be highly relevant and targeted towards your audience. When it comes to content, it is not just the textual content. You should also optimise your images and videos. Proper tags should be used to help Google, Bing, Yahoo and other search engines identify them.
Make sure your content is well structured in a user-friendly manner and feature relevant keywords. It will further help improve the indexing process.
4. Crawl the Website Before Migrating
When you crawl your website before migrating, it will provide you a list of all the URLs on the existing site. This will help ensure that the new website retains all those URLs. This can also help you identify any issues or redirects during the crawl. Most websites will come up with some kinds of issues.
5. Conduct Mobile-Friendly Test
Most of the site re-designs are focused on embracing responsive design. Make sure that your website passes the mobile-friendly test set forth by Google. Allow your landing pages to be crawled by removing the noindex tag when launching the new website.
So follow these 5 crucial steps when migrating or re-designing your website. It will be best to get help from experienced SEO specialists to ensure that the right steps are followed. Visit https://thesearchmarketingshop.com/search-engine-optimisation/ for more information and to find the right SEO experts.