Bing Ads has just released a new update. It is rolling out ad extension scheduling for almost all extensions across the globe. The new feature allows advertisers to select when they need to show specific ads extensions within the ad program. It is currently rolling out and is expected to take some time before it reaches everyone.
Ad Extension Scheduling
Bing Ads has released Ad Extension Scheduling. The feature allows advertisers to control when their extensions get delivered. So you can now deliver your extensions at times when they are most likely to drive desired results. This will help in reducing wasted clicks and increasing your ROI.
When ad extension scheduling updates in your account, you will notice a new section called “Selected Days and Hours.” You will be able to set specific times for specific days when your ad extensions should display. You could also set the time based on the time zone across any part of the world where your target audience is located.
According to Bing, scheduling will be made available using the following:
- Bing Ads API
- Google Import function
- Bing Ads Bulk Upload
- Bing Ads UI
Benefits of Scheduling Ad Extensions
The new feature allows advertisers to improve their ads’ performance. It is especially beneficial when it comes to sending out time-based offers. You can choose from a wide range of ad extensions for highlighting your offers, promotions and deals. It supports the following types of extensions:
- App Extension
- Call Extension
- Callout Extension
- Location Extension
- Sitelink Extension
- Structured Snippet Extension
- Review Extension
Despite the release of the new feature, it is not a guarantee of ad extensions being displayed every time. There are many other factors that will influence the display of extensions. However, it significantly gives a boost to how often the extensions will be shown. Overall, the feature is perfectly suited for those who need to release promotions and offers during festive occasions or those who release time-bound offers. It can help you get more out of each click by helping reach out to your target audience at the right time.
Do you need more information about the new Bing Ads feature and learn how to set it up? It is recommended to visit https://thesearchmarketingshop.com/sem/google-adwords-management/ for more information and to get help from industry-leading PPC and SEO specialists.