For your pay per click management service, you will have a Google partner and Bing accredited professional technician, looking after your Google or Bing advertising campaign. Your technician will create a professional campaign that includes the latest advanced techniques and adheres to best practices. Alternatively, at your request, they can manage your existing campaign and make educated changes.
It is crucial that an AdWords account is linked to analytics and every lead, sale, or contact is being tracked within the AdWords account, so we can see exactly what has led to a conversion. This could be the keyword that led to an enquiry, time of day, user location, position on the page, device used, plus much more. Your consultant and our developers can install conversion tracking (including call tracking) if you do not have this, already. Your consultant will look to ensure you have remarketing enabled, so he can create smart remarketing campaigns aimed at people, who have visited a particular page on your site.
Once the campaign is running, your consultant will carefully manage bids, according to a well thought out strategy. Throughout the month, the consultant will check your search query report and add negative keywords to ensure you are only appearing to your potential customers. The consultant will change ad text, according to A/B testing, and optimise for devices, locations, and time schedules. Your strategist will adjust your campaign carefully to give you the best chance of getting maximum conversions.
To top this off, you receive a detailed monthly report, which goes into detail about how your account performed and compares with the previous month.
The Search Marketing Shop’s director and Google partner, Tom Bagshaw, can complete a complimentary audit of your AdWords account or SEO factors on your website. Simply complete the form below to get started! Request a face to face meeting with one of our consultants available in Greater Manchester, London, and Cyprus.
|Adding Negative Keywords||Daily||Ad Extension Optimisation||Weekly|
|Educated Bid Adjustments||Daily||Ad Copy Changes & A/B Testing||Monthly|
|Budget Management||Daily||New Keywords Added||Weekly|
|Conversion Tracking Implementation||Setup||Different Match Types||Setup|
|Call Tracking Implementation||Setup||Relevant Final URL||Setup|
|Device Optimisation||Weekly||Advanced Customer Reports||Monthly|
|Location Optimisation||Weekly||Google Shopping Setup||Setup|
|Carefully Themed Ad Groups||Setup||Google Shopping Optimisation||Daily|
|Google Analytics Linking||Setup||Remarketing List for Search Ads (RLSA)||Setup|
A Google partner and Bing accredited professional, working on your account, will stop money being wasted on clicks by filtering search terms and managing bids carefully. Most of the time, a client saves much more money than the small management fee of hiring a professional to oversee their campaign. We estimate a client will save around 60 hours of their own time each month.
A Google partner is always up to date with the latest AdWords features and can seamlessly integrate them into your account. Furthermore, we have direct contacts within Google via the partners program to accelerate any issues and Beta test new features.
A professional is more likely to create quality ads and generate higher quality scores. This means, you receive higher positions on the page at a lower cost per click.
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We can manage small and large media budgets and set our pricing, accordingly.