Video optimisation has become an increasingly important part of search engine optimisation. It can boost your brand visibility and also improve your search rankings. It is worth mentioning that video is gaining more and more importance in search rankings. So you cannot ignore the video aspect of your online marketing strategy.
This guide explains the importance of video marketing for property management services and the general real estate market.
Video is Getting Bigger
YouTube is already the second biggest search engine. It also acts as a social media site where users interact with each other. There are many other factors that show that video is getting more and more important in the overall SEO game, including the following:
- Twitter: The video length has been increased to 140 seconds
- Facebook: The social media site’s algorithm gives more importance to video
- Instagram: Video is recommended as featured section in Explore Section
- Pinterest: The photo-sharing app has launched Promoted Videos
- LinkedIn: The social media site for professionals has launched Influencer Videos
When it comes to video content, it is more about optimising it than adding more and more of it. As a property management service, you can use video to showcase your services in new and more intuitive ways.
Mobile & Video go Together Well
According to latest statistics, more than 50% of video consumption comes from mobile devices. So if you want to reach your target audience with your message, creating videos, sharing them and optimising them is one of the most effective ways to do so. It is also worth mentioning that Google has embraced a mobile-first approach to its algorithm. Your target audience spends a lot of their time using their mobile devices, and you have every reason to be present on the mobile platform.
Your Target Audience Searches after Business Hours
Do you know that most people search for services after business hours? Your business may be open 9 to 5, but your target audience is mostly going to search for you on mobile and desktops after hours. Once you have posted a video, it is going to stay online forever. It is going to promote your services and tell your story 24/7. You can create videos introducing the people running your business and showcase the services you offer. Videos have the power to build trust, something other forms of content cannot do with as much effectiveness.
When it comes to property management, you are going to manage people’s important assets. A video that shows you and your business in operation is more likely to win their trust compared to other content forms.
Thus, there are many advantages of using videos to promote your property management services. For more information visit https://thesearchmarketingshop.com/search-engine-optimisation/, where you can also find help from experienced online marketing experts.