Bing Ads Announces Global Release of Structured Snippets - The Search Marketing Shop
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Bing Ads Announces Global Release of Structured Snippets

By September 17, 2016 June 26th, 2019 No Comments

Bing Ads is up to another new update. This time the advertising program is launching Structured Snippets for text ads. The feature will roll out across the world and will take a few weeks. Bing Ads Structured Snippets are meant for showcasing specific aspects of products/services offered. They cannot be clicked on (just like in Google AdWords). It is claimed that up to 10 snippets will be shown with the ads. Another new change is that you can import Structured Snippets from within your AdWords campaigns to Bing Ads.

Benefits of Structured Snippets

With the new update it will become easier for businesses to highlight their products/services using Structured Snippets. The new set of extensions will help in engaging your target audience while allowing you to customise the ads. Initially, the feature will be rolled out to US advertisers.

How to Access Structured Snippets?

You can access Structured snippets using the following steps:

  • Open Ad Extensions tab
  • Select a header
  • Enter at least 3 snippets

Make sure no ad content is duplicated. Maximum of 20 Structured Snippets can be associated with an ad group or campaign.

With Structured Snippets, you can emphasise the key aspects of your products that you think can mean the most to your target audience.

The first step is to select a header like ‘brands’. This will create the context as to what you want to be highlighted. Then you can specific the snippets of text that should be paired with the header.

Rules for Using Structured Snippets

Some of the basic rules of Bing Ads Structured Snippets you should follow are as following:

  • There should be at least 3 snippets. A maximum of 10 are allowed.
  • Ad groups and campaigns can be associated with maximum 20 Structured Snippets.
  • Structured Snippets cannot be clicked on.
  • Make sure there’s no duplication of content within ads.

According to Bing Ads, the feature will initially be rolling out within the US, and will be followed by a global release. Additional details and comparison with Callout Extensions can be checked from their help page.

Do you want to take advantage of the latest updates and releases by Bing Ads and Google AdWords? Do you want to remain ahead of the curve and make the most of the available features? It is recommended to visit for more information and help from industry-leading online advertising specialists.