Bing Ads Gets New Update: Get Total Control over Your Campaign Setup - The Search Marketing Shop
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Bing Ads Gets New Update: Get Total Control over Your Campaign Setup

By October 26, 2016 June 26th, 2019 No Comments

Bing Ads has been working harder to improve advertiser experience. Its latest update provides new workflow that means deeper access to features. The campaign setup process has become more comprehensive. Advertisers can now set up and active their campaigns more easily. There is no longer any need to remember to update the options and settings after you create a campaign. Besides, there are additional options available. The new development also includes built-in performance estimates.

Here is a list of what is new to Bing Ads campaigns setup:

1. Create a business goal that guides the creation of your campaign.

The setup asks you to select your promotional goal for the campaign you want to set. The goal is used for recommended different features or defaults. Whichever goal you select, the campaign will provide you access to all the features.

2. Copying Campaign Settings & Targeting Locations

The new changes allow you to copy your campaign settings from current campaigns more easily and quickly. You can also set up the specific locations where you ads should appear. You can set up and manage the radius targets.

3. Target Searchers using Custom Keyword Recommendations

The setup now provides improved keyword suggestions so that you can target more effective search results. Most advertisers find it too complex to research keywords. The keyword suggestions can also be based on a URL from your site. It will also show you the popularity, costliness and competitiveness against each keyword. It will also group keywords automatically into relevant ad groups.

3. Add High-value Features

Bing Ads not only provides access to a library of ads extensions, it also highlights the extensions that perfectly match with your chosen goal. It also allows you to set multiple ads (not just one ad). They can all be managed easily from the same page.

4. Get Performance Estimates

You can now set up more effective bids thanks to performance estimates. Now you can also set your budget and bid options. Bing Ads will provide performance estimates based on all what you have set up so far. The estimates are provided in terms of:

  • Clicks
  • Impressions
  • Average position
  • Spend

This allows you to try different scenarios to find what offers the best ROI scenario based on your goals.

With these new changes, you can also import campaigns from Google. When you choose the goal, the options within the remaining setup will be adjusted accordingly.

Do you need help in setting up and running more effective advertising campaigns? It is recommended to visit for more information and to get help from the experts.