Search Engine MarketingSearch Engine Optimisation (SEO)

Blogging in a Changed SEO Landscape

By November 29, 2016 June 26th, 2019 No Comments

Blogging is no longer what it used to be from an SEO perspective. With Google having changed its search algorithms so many times in the last few years, the landscape has changed. The old techniques no longer work – many of them not as effectively as they used to. The key to successful blogging is to deliver relevant content to your community, something that’s of use to them, they will engage with, and will share. Blogging is easily the best way to offer great content to your target audience. There is no need to create too much keyword-optimised content.

So what should you do to make your blogging efforts relevant when the rules are no longer the same?

Solve People’s Problems

Create original and useful content focused on solving your target audience’s problems or answering their questions. Keep in mind that Google is focused on providing useful and relevant results to its users. As a blogger or company you should also focus on this goal.

When you solve problems about which people are searching for, your blog posts will find place in Google. The posts are also likely to get shared more often on social networks.

Create Original Content

When it comes to original content, it doesn’t just mean textual content. If you want to succeed with your blogging efforts, it is recommended of create original rich and text content. This includes:

When trying to solve people’s problems, you can never know what kind of content you may have to source or develop. This can help you deliver more value and potentially get more shares.

Add Blog to Your Company Website

As a business promoting products or services, it is recommended to host your blog on your company website. If you keep posting useful blog posts on a regular basis, it will help both boost your web traffic and the amount of time people spend on your site. Combined with the blog’s SEO, this will have a big impact on your site’s search ranking. Every time someone shares your useful blog posts, both your blog and your site get more traffic and more followers.

It is not that a lot has changed about blogging. It always meant delivering value and original content. Most bloggers were focused more on getting to the top rankings using any methods possible. So the core concepts of blogging have always remained same, most people have tried to ignore them. If you need more help with your SEO efforts, it is recommended to visit for more information.