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Budget Why Search Marketing Continues to Grow in Importance?

By February 7, 2017 June 26th, 2019 No Comments

SEO and SEM have been here for a long time. Despite this, the two strategies are central to most online marketing plans. As new changes take place in online content, the importance of search marketing continues to grow. There are so many underlying factors that continue to push search marketing forth. Some of the most important of these factors include the following:

Mobile Search Continues to Grow

Mobile search has continued to grow globally. It is expected that it will continue to grow due to voice search result, which is an entirely new addition to mobile search.

It is apparent that search engines will be releasing even audio ads. These ads could be selected from within voice search and can be part of call extensions.

Proliferation of Mobile-friendly Sites

Just a year ago only a small percentage of websites were mobile friendly. Today, even mid-sized businesses have upgraded their sites for mobile friendliness. The top-end sites have embraced responsive design. Many have even implemented Accelerated Mobile Pages (AMP) to deliver the best-possible user experience.

This growing trend in mobile-readiness is a clear sign that these websites are open to spending more on search marketing.

Better Conversion with Retargeting

Another reason search marketing continues to have great potential is that it has better conversion rates with retargeting. Search is an excellent way to develop your audience. When you retarget that audience, the conversion rates are far better in almost all cases. Retargeting helps in adding enhanced value to the initial search.

Search Continues to Cover all Ends of the Marketing Funnel

The traditional marketing funnel is still important because you don’t expect everyone to buy instantly. You can measure the success of each keyword based on its metrics and the impact on your campaign. Search marketing and keywords still have significant importance in your overall digital marketing strategy.

Growing Importance of Engaging Ad Formats

The kind of customization provided by PLA extensions continues to grow at a fast pace. The availability of local inventory is going to increase spend on PLAs. It is also expected Google will be releasing new ad units in the near future.

There are even more factors that have been driving the importance of SEO and SEM. Do you want to evaluate your search marketing campaign for increased success rates? Do you want to start a new campaign? It is recommended to visit for more information and to find expert help.