Dynamic content keeps changing based on specific information about the interests and behaviour of users. This content can be of different forms including textual, images, and video and updates according to the set rules. Static content, on the other hand, never changes. It has to be updated on a manual basis. Besides the more personalised user experience, dynamic content creation also offers SEO benefits.
Dynamic content can deliver information based on each individual search query.
Benefits of Personalised Content
Dynamic content works by gathering information from the following elements associated with a searcher:
- Search and viewing history
- Purchase history
- Selected videos
All this information is used to deliver the best-possible user experience. YouTube is a perfect example of a website that makes the most of personalised content.
The SEO advantage is that providing personalised user experience helps increase the average time spent on your website. This is a positive signal for Google and other search engines that your website is offering the required information to your visitors.
Another SEO advantage of adding dynamic content is that it brings in the factor of fresh content. Fresh content helps in delivering new and useful information. The more often your content is updated, the better it is for SEO. Every time the content is refreshed, search engine crawlers will visit your site to index the changes.
Studies show that more than 78% of visitors believe that the business is interested in building quality relationships when they notice personalised content.
Dynamic content can be created not just for your website, but for other aspects of your online presence and promotional messages. This includes newsletters, portfolios, promotional videos, and emails. There are many other benefits of creating dynamic content, including:
- It allows you to connect with your visitors at a more personal level. This further helps in building brand awareness.
- Dynamic content can be easily and quickly updated and improved. This helps in constantly improving the overall experience. When you update the copy instantly, it ensures that you are sending the right message at the right time.
Using dynamic content also helps in improving your website’s navigation. It allows you to present just the right information required by your visitors. This means that you are leaving out all the other information that is not relevant.
Thus, there are many reasons for investing more of your time and resources in developing dynamic content. Visit https://thesearchmarketingshop.com/search-engine-optimisation/ for more information. Here you will also be able to find help if you want to implement the right SEO strategies to boost your website’s online presence.