How can Video Marketing do Wonders for the Tiles & Flooring Industry? - The Search Marketing Shop

YouTube is the second largest search engine and the largest video sharing platform. Over 92% of video viewers on mobile devices share videos with others. More than 50% of video content is viewed on smart devices. These statistics should be of big interest to businesses that rely big on the visual medium. The flooring and tiles industry banks on marketing mediums that showcase the beauty and charm of the products it has to offer. And video marketing can just be the perfect mode for this industry to reach out to its target audience through a highly-consumed content platform.

So how can you promote your tiles and flooring business using the power of video marketing?

1. Demo Videos

If the content is engaging, beautiful, and informative, it is going to be consumed in video format. That is the basic principle of this medium. Creating product demo videos showing the elegance of different tiles and flooring materials can be a simple way to win the interest of your target audience.

Showing how different tiles and stone designs, colours, and patterns can blend into an existing décor can create ideas. Videos shared on YouTube, social media sites, and your websites can demonstrate the beauty and applications of your products in a far better way than almost any other format. All that you are going to need is compelling and brief product demo videos to make your brand memorable.

2. Testimonial Videos

Testimonials matter a lot to potential customers before they decide to choose any brand or company. A video testimonial showcasing not just previous customers but also the tiles and floors installed in their homes can do wonders. Such videos can enhance the credibility by leaps and bounds. Video testimonials immediately demonstrate to potential customers how a company can help them.

3. How-to Guides

Tiles and flooring installation may not be the ideal DIY projects, but minor repairs and maintenance could be. You can also create how-to guides in video formats and share on YouTube and/or post on your website. Such videos can provide an excellent opportunity to demonstrate the beauty and variety of your products available while also building a stronger relationship with your target audience.

Thus, there are many ways in which you can use the most consumed content today to promote your tiles and flooring business. Video is also an important content type from the perspective of SEO. The more high-quality videos you create, the higher they are likely to rank in your search engine results pages (SERPs).

It is recommended to visit for more information on using the power of online marketing to promote your brand and products.