Site speed has always remained an important criteria for Google, and it is expected that page load time is also going to play an important role in search ranking algorithm.
So when using themes and plugins it is important that you choose them carefully.
What are the factors to be considered when choosing the right WP themes and plugins? The following tips will help you.
Many themes don’t support some of the plugins and even many plugins are incompatible with other plugins.
These incompatibilities could result in the issues with robots.txt and .htaccess files, sitemaps or create duplicate page elements such as page titles.
These are issues that have been found to be entirely against the principles of search engine optimization, thus affecting your website’s rankings.
Your WordPress website will be visited and viewed on mobile devices besides desktop, which makes responsive design crucial to the success of your site.
There are many themes and plugins that don’t have responsive code, which means they are not ideal for your site optimization.
Google has already announced that the rankings of non-responsive-design sites could be affected. Currently, the rankings will be affected only in mobile searches, but at the staggering rate that mobile web browsing is growing, you cannot afford to use themes and plugins that are non-mobile friendly.
Micro Data Support
Schema markup is being increasingly used to help search engines understand the content of web pages. Search engines like Google, Yahoo! and Bing are using this information for refining the search results. It helps in delivering relevant and useful search results to users.
If you use WP themes and plugins that support Schema markup, it can help almost eliminate the need to do manual coding.
Besides WordPress there are many CMSs that can help you build some great sites.
This includes Joomla, Drupal and many other popular platforms.
However, WP is one of the most SEO-friendly of these systems.