A few weeks ago, we reported the huge surge in search traffic on the search engine, DuckDuckGo. It is known more as a privacy-focused search engine than being the fastest growing search engine in the UK. The search company announced on its Twitter handle that it has recorded over 9 billion searches in 2018. This means that it has grown more than double in the last 2 years.
How Can Businesses & Marketers Benefit?
DuckDuckGo stands out from most other search engines for its extreme privacy angle. This has helped it gain increasing amount of user base, especially in the last couple of years. Even with its 0.54% market share in the UK in 2018, it has gained the attention of SEOs and businesses. At the rate it is growing, which is expected to accelerate further as privacy concerns continue to increase, it shouldn’t require more than a couple more years to outgrow Yahoo!
DuckDuckGo’s Growth Story
Some of the important stats showing its dramatic growth story can be found here:
- The search engine recorded 4 billion searches in 2016. The figure grew to over 9.2 billion this New Year.
- They received 5.9 billion search queries in 2017.
- They have received over 25 billion searches up to 2018.
- Their highest per day search figure stands at over 34.4 million, with an average of almost 30 million queries per day during the last quarter of 2018.
According to the DuckDuckGo team, its traffic has continued to grow at a staggering rate, but this doesn’t mean that the number of personal profiles stored by it has increased too. In fact, it stores zero profiles.
What Makes DuckDuckGo Special?
After the Facebook privacy fiasco and the recent GDPR legislation in Europe, businesses, marketers, and users are all concerned about online privacy. DuckDuckGo is the only search engine and one of the rare few websites out there claiming to provide advanced privacy. As mentioned above, it doesn’t store personal profiles or trace them.
The search engine was founded in 2008. Its visibility has undergone dramatic growth at specific points since 2013. In addition to the direct increase in traffic, DuckDuckGo has seen its stats grow because it has been included in Firefox and Safari as extension and search engine options.
Thus, the dramatic growth of DuckDuckGo has made it an increasingly more important search engine for marketers. For more information about the latest SEO developments, visit https://thesearchmarketingshop.com/seo-services-uk-cyprus/.