Evie Emerges As a Powerful Mobile Search Platform - The Search Marketing Shop
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Evie Emerges As a Powerful Mobile Search Platform

By June 11, 2016 June 26th, 2019 No Comments

Android’s search engine, Evie is undergoing major changes and this means new horizons for businesses and search marketers. The Android launcher is in its second year of development. One of the major changes the company has brought is in the Android home screen.

What Does Evie Do?

Evie conducts a wide range of functions, under a unique description called “action graph.” This includes:

  • Indexing app content
  • Directing users towards structured data Entity Cards
  • Delivering web search results

All this is based on over 500 million facts, 50 million entities and over a hundred million deep link connections that include movies, apps, TV shows and local places. One of the goals behind Evie is to increase the speed of task completion and content discovery, within apps or mobile web.

Evie is focused on addressing the problem of abundance and fragmentation of apps. One of the ways the company does this is by better understanding the relation between content, services and apps. It is designed to offer a direct path to users to what they want to do without the need to toggle between different apps.

Enhanced Mobile Experience

With Evie, users are expected to get better experience than ever – it doesn’t matter if they are using apps or mobile web. It can default to mobile web if a mobile web experience is not available. It will do so even when the intended functionality or result is not available.

As Evie is part of the Google family of products, it will also be able to use several of Google’s tools to enhance Android user experience. At the same time the search giant is also working on improving user experience on similar lines between:

  • App Indexing
  • Instant Apps
  • App Streaming

What Makes Evie Unique?

Evie is not to be considered as an app. It is also not available on iOS, due to Apple’s stance against third-party launchers. But the company is developing certain other options for iPhone users.

As a search engine, Evie is making attempts not to compete with Google. It is focused on using special features and using a wide range of cases like bookmarking:

  • Search results
  • Any website

On users’ home screens.

With Evie, the scope for search engine optimisation expands further and strengthens in the mobile domain. If you want to take your SEO efforts and results to the next level, you must ensure that you are reaching the right places. Visit https://thesearchmarketingshop.com/search-engine-optimisation/ for more information and to get help from SEO experts