Pay per click also known as PPC is an advertising strategy whereby the advertiser only pays when somebody physically clicks and views their website. You often see the adverts as sponsored links directly below the search bar on Google, Yahoo and Bing or you may see sponsored posts on social media sites such as Facebook.
Using a pay per click agency allows you to get a much higher return on your ad spend. A professional pay per click consultant such as a Google registered partner should have all the tools and knowledge to setup and optimise your advertising account so that high performance is achieved,
Capital Source Finance
“The Search Marketing Shop have drastically improved our pay per click Campaign with Google. This led to a huge increase in form submissions from the website and new client acquisition. Tom kept us up to date with everything that was happening so we always knew what was being done and always answered any of our queries in a timely precise manner. I am delighted with the results we have a achieved after signing up to the Search Marketing Shops pay per click service.“
Mr Naqvi first approached in our initial meeting after trying a number of pay per click companies. Finance and Debt Management keywords typically cost around £20 just for one click, so we were skeptical at first when he explained his cost per lead needed to be around £40 for the campaign to be a success. We went back to the office, sat down with our team and created a bulletproof plan which would get him relevant clicks at a low cost.
After getting average CPC down to £3 in an industry where clicks under £8 is unheard of, we focused on increasing conversion rate. After split testing a wide variety of landing pages we managed to increase this quite considerably. Eventually Capital Source were receiving debt management and IVA leads for only £17 and in huge volumes. The budget slowly grew with the company from two figures per day, to three figures and eventually a four figure per day budget.