Facebook users have had long been waiting for the ‘dislike’ button. But the social media giant has not yet thought of it to be an important feature. Being able to know who checked your profile is another feature that users have sought for a long time, but without any avail. The social site may not have heeded to these demands, but it has taken the ‘like’ button to the next level by launching ‘Reactions’. The new feature allows users to do much more than like a post – but not ‘dislike’ it yet.
Types of Reactions
So how can you respond to a post, besides liking and commenting on it? You can now:
- Love it
- Get angry at it
- Laugh at it
- Slow sadness
- Or be surprised at it
According to Facebook, the Reactions project started around a year ago. It was probably high-time the social site realised that users needed more ways to interact with all types of posts.
If someone didn’t like a post, the only way they could express it was to make a comment.
In fact, the push for this upgrade came from none else than Mark Zuckerberg. With over 1.44 billion users accessing their site on their mobile, the Facebook suddenly realised that composing a comment wasn’t a convenient job on mobile devices.
The guys at Facebook came up with the Emoji idea to allow gesture-based feedback to posts!
So how can you use the Reactions feature?
- If you are using Facebook on mobile, just long-press the ‘like’ button and you will get the list of options.
- If you are you are using Facebook on the web, just hover the cursor on the ‘like’ button and the Reactions options will appear in a menu.
How can marketers benefit from Reactions?
According to Facebook, all Reactions carry equal weight-age. If a user uses a Reaction, without concern of what type, Facebook will think that they want to see more such posts.
But that is for the time being and the social site claims it will start weighing each Reaction type in a different way in the future.
So, currently Reactions is not going to affect the organic reach of a post in any major way!
But Facebook Page owners can benefit from it by getting better understanding of how their fans are feeling about their content.
The same is the case with ad delivery, as all the reactions get treated just like ‘likes’.
Do you want to promote your business on Facebook? You should get help from the top experts in social media marketing. It is recommended to visit https://thesearchmarketingshop.com/social/page-management/ for more information on social media marketing.