Facebook is working on a new camera app in order to encourage its users to create and share more pictures and videos on the social site. This will be a stand-alone app. There’s already a prototype of this camera app, which is developed by the Friend-Sharing team at Facebook. It has been found to have many similarities to the photo app, Snapchat.
Newer & Better Version of Slingshot
The app opens to a camera and also allows you to record videos and initiate live streams. The app opens to a camera and this makes it much similar to Snapchat. This is not the first time that Facebook has tried with an app similar to Snapchat. The team had earlier developed Slingshot that allowed users to share both picture and videos. What made it unique was that the content would last only for 24 hours, after which it would disappear.
Instagram & New Camera App
The new app has received a simple yet powerful name – ‘Camera’. Slingshot never seemed to build a following among its users. Facebook also doesn’t seem to be concerned that its Instagram users may passively use this new app. Instagram is owned by Facebook and has been used more widely for sharing photos. With the new Camera app, the social giant seems to be focused on impulsive photo and video capture without any efforts.
Using Instagram to post photos means going through a number of steps. The new standalone camera app is expected to encourage users to post photos without as much effort. Facebook is 1.6 billion-user strong and is working harder to get its users to spend more time on the site.
Challenges Facing Facebook
Facebook has also been working hard to allow its users stream live videos. The social giant has also been following closely on the heels of Snapchat. This can be clearly seen in its move when it took over Masquerade (a face-swapping app).
Facebook may integrate all kinds of features into its new camera app. The social giant will still have to have an app that can get more users to download another new app that’s related to Facebook.
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