Google Adds New Automated Bidding Options to Google Shopping - The Search Marketing Shop

Google Adds New Automated Bidding Options to Google Shopping

By August 21, 2015 June 26th, 2019 No Comments

Google Adds New Automated Bidding Options to Google Shopping 1

Google has added a series of new bidding options in AdWords. The search engine has added a set of new bidding strategies for its Shopping campaigns. The new options are maximising clicks, optimising for ROAS, and making the most of Enhanced CPC.

Maximising Clicks

This new option is for those online marketers who are concerned mostly about number of clicks than revenues. Google Shopping will make automatic adjustments to bids to help generate more traffic. The focus is going to be on the ‘most’ traffic rather than on the ‘best’ traffic. It is interesting that most online marketers may not need this option, but Google has still added it.

Targeting ROAS

If your focus is on generating returns, ROAS bidding is the new addition for you. It allows you to conduct revenue-based bidding. Google AdWords has released this automatic bidding option only to a few marketers. You can apply to qualify using this form!

Enhanced CPC

This new automatic bidding option allows you to raise bids when potential conversion is available. Your bids can increase by up to 30% when this option is selected. In this case, Google is going to optimise bids dynamically.

Why use Automatic Bidding?

Automatic bidding in Google AdWords allows online marketers to put bidding on autopilot mode. The objective is to generate the maximum amount of clicks in the given budget. It allows you to set the CPC bid limit based on the available budget. It is however easy to switch back to the manual strategy where you can yourself set the bid amounts.

Automatic Bidding is Simple & Easy

Automatic bidding is designed for all those marketers who seek simplicity. There’s no need to mention individual bids for:

  • Keywords
  • Placements
  • Ad groups

You will be setting your budget on a day to day basis and Google AdWords will keep adjusting the CPC bids accordingly to help you generate the optimum number of clicks in the budget.

Who should use Automatic Bidding?

If you are a marketer looking to get the most number of clicks for your ads within your budget, the automatic bidding program is for you. You will be spending less time managing and setting your bids. If at any point you are not satisfied with the bid suggestion, just switch back to the manual mode!

Do you need more help with your Google AdWords campaigns? It is recommended to visit to learn from the industry-leading experts!