Google AdWords Express Receives New Features - The Search Marketing Shop

AdWords Express is an easy-to-use advertising platform for small businesses. In its latest update, Google AdWords has added support for calls in the form of 2 different types of call notifications. This is another major update coming after the goal tracking feature that was added last year.

What is the New Call Notification feature?

Once you have received a call through a search ad, you can leave a feedback based on the quality of the call and the lead. The feedback question can be answered using 3 options:

  • Yes
  • No
  • Not Sure

Google receives your feedback and uses it to further improve targeting.

The second notification update is related to missed calls from prospects. You will receive a notification within AdWords Express app that you have a missed call. You can use the ‘call back’ option to return the call.

It is required to enable these features to be able to access them. The option can be found in Settings > Account Updates.

What is AdWords Express?

AdWords Express is an ad platform for automatically managing online ads. It eliminates the need for daily ad management. This program allows your target audience to find your business through ads displayed on Google Maps and Google.

There are many benefits of using this program for advertising:

  • It allows you to create ads easily and quickly.
  • It works on pay-per-click model, so you will have to pay only when someone clicks on your ad.
  • Draw a larger number of potential customers to your website.
  • You can reach your target audience on different types of devices.
  • The platform runs your ads with minimal daily management requirements.
  • Generate easy-to-understand reports and keep track of your ad’s performance.

So whatever type of small business you may have – a coffee shop, catering business, car washing, car rental, gardening business, professional service, courier business or any other business, AdWords Express simplifies your advertising needs.

How Does this Program Work?

AdWords Express simplifies online advertising. It allows you to focus on your core business activities instead of having to manage your ad campaigns on a daily basis. You can get started in minutes:

  • Write your ad copy
  • Determine the budget
  • Choose the product/service on offer
  • Get automatic search phrases suggestion for targeting

The program will take care of rest of the things.

Whenever someone for your phrases, you ad is highly likely to be made visible to them. It can appear above/below search results or on Google Maps. It allows you to add information like phone number and address. The ads can also be edited and cancelled.

The new features in AdWords Express will make it even more beneficial for small businesses. For more information visit Here, you can also find help from experienced advertising specialists to run successful ad campaigns.