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Google Announces Google Assistant Release for New Devices

By February 28, 2017 June 26th, 2019 No Comments

Google has announced that its Google Assistant is rolling out to mobile devices running on Android v6.0 and v7.0. Google Assistant is the company’s AI-based and voice-based search and personal assistant. It is the competitor product against Alexa from Amazon and Siri from Apple. The initial release is in devices in the United States, followed by the United Kingdom and a few other English speaking countries.

Google Assistant is poised to offer significantly different experience from conventional search or voice search when third-party services/actions are integrated into it.

Focus on Languages

The release across new devices comes with support for English and German. Alexa also supports both these languages. According to Google, more languages will be added in the near future. Google Assistant is considered as a big leap from the earlier Google Now app.


Google Assistant can be activated by using the phrase, “OK, Google.” The AI-based system can be used for a wide range of functions including:

  • Taking photos
  • Browsing photos
  • Translation
  • Setting and accessing calendar items
  • Finding directions
  • Checking weather
  • Operating smart home devices

It is expected that Google Assistant could be used in the future for accessing a wide range of devices.

Going Beyond Google-brand Hardware

Until now, Google Assistant was limited to a few devices and software which had the Google-brand associated with them. This includes the following:

  • Allo
  • Google Home
  • Android Wear
  • Pixel (a smartphone)

It is also expected to make its way to Android car and TV too. Android v6.0 has a share of 31% in the Android market. The share of Android v7.0 and v7.1 is 1.2%. It is worth considering whether Google will be reaching over 50% of the other Android devices that run on KitKat and Lollipop.

Perfectly-timed Announcement

Google has announced the release of Google Assistant on Android 6.0 and 7.0 just before the Mobile World Congress (MWC). Users on a number of mobile brands will be able to start using it within a few days. A number of new smartphones are expected to be announced at the MWC. This announcement is expected to give Google Assistant more exposure. It is expected that the search giant has had been working on Google Assistant for more than 5 years.

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