You will continue to see Google as the default search engine with the Safari browser. The search giant is taking every effort to keep it so. According to reports, the company will be paying billions of pounds annually to Apple. It is estimated that the figure comes to around £6.93 billion this year. It was only £0.77 billion in 2014. It is expected that it will increase to £9.24 billion by the next year.
Apple’s Services Revenue Grow
Safari is the second largest browser after Google Chrome. It has a global market share of around 14.5%. Bing was the default search engine for Siri between 2013 and 2017, when Google replaced it. However, Safari (on iPhone) continued to have Google as its default search engine. The services revenues for Apple have grown significantly in recent times. The revenue figures grew by over 31% in Q3 2018.
Google benefits from its partnership with Safari by maintaining its dominance over mobile search. According to Apple, services will see the big growth in the near future, after its device sales have started showing signs of slowing down. For example, Apple Music has been growing at a steady rate since it was launched 3 years ago. Similarly, the iCloud has also been growing in terms of its paid user-base.
The underlying statement is that Apple continues to be a major channel for traffic generation for the search giant.
Google & Apple Partnership
Last year, Google entered into a partnership with Apple, with analyst reports claiming that it would be paying the latter £2.31 billion every year. This allowed it to become the default search engine on iOS mobile devices. The figures are going to increase 3 times this year.
It is also reported that Google contributes a big part to the services revenues that Apple generates. Last year Google accounted for around a quarter of Apple’s operating profit growth over the last 2 years.
The last year, the iOS platform contributed almost half of the mobile search revenue Google generates. This gives the search giant a very big reason not to leave Safari. Eventually, it is a profitable deal for both the tech giants.
The developments are also expected to be beneficial for users and advertisers. Users will be able to use the familiar and easy-to-use search engine interface on their iOS devices. Advertisers, on the other hand, can continue benefiting from Google’s market majority.
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