Google My Business has released a new feature in Google Posts. Now you can add a ‘call now’ button to Google Posts. You can now list your phone number and add a call to action option. The number will show up when your local knowledge panel is displayed.
What is Google Posts?
Google Posts was launched last year and allows to you create and publish content on Google. This content is expected to rank higher in the search engine results pages (SERPs). The content is displayed in both search and map results.
When someone searches for your company name, your Posts can be displayed below the contact details and location of your Google My Business listing. When the search involves your products/services, your Google Post may also be shown in Local Finder whenever someone clicks on your company name.
Once you create a Post, it will be displayed for 7 days. You may, however, remove it manually. If it is an event, it is going to appear until the event’s conclusion.
New ‘Call Now’ Button
Now you can add your business phone number to your Google Posts. This button can be found in the list of call-to-action options available in Posts that already contained the following options:
- Order Online
- Sign Up
- Learn More
- Get Offer
When you choose this button, it is going to display your business phone number as mentioned in your Google My Business profile. The only way to show a different number is to change it from within your profile.
When searchers come across the ‘call now’ option in Google search results, they can click on it. This will dial your phone. After the call, the search engine asks the user to provide a feedback on their experience.
Benefits of Using Google Posts
There are many benefits of using Google Posts.
- You can create posts for promoting your events
- You can create posts for sharing special offers and promotions
- Posts can be used for displaying your most popular products or for announcing new product launches
- It can also be used for directly connecting with customers from within Google My Business listings
The new feature has just added a new dimension to your Google My Business listings. Potential customers can directly call your business if they are interested in your products or services.
For more information about Google’s services and how to promote your products or services, it is recommended to visit https://thesearchmarketingshop.com/adwords-management-services-uk-cyprus/. You can gain up-to-date information and also professional help from SEO and SEM experts.