Google My Business now allows restaurant and hotel owners to edit menu listings with ease. Google has released a new update to its program. Now you can build a structured restaurant menu that shows within mobile search listings within Google My Business. You can use a new editor for the purpose.
Functions of New Editor
The new editor allows you to carry out a wide range of functions. This includes:
- Add/edit titles
- Add/edit prices of menu items
- Add/edit descriptions
You can also break down menus into segments like desserts, appetisers, and entrees.
The new feature has been introduced to only English-speaking markets, including the UK. Menus were introduced almost 4 years ago, but it was only last year that menu tabs were added to local panel listings. However, they were made available only to a select few restaurants.
How to Access New Editor?
You can access the editor in the Google My Business dashboard > Info tab
You can also edit menu links from within the editor. Earlier, you were limited to create/edit structured menus through Google My Business API.
Advantages of Using Google My Business
There are many advantages of using Google My Business for promoting your restaurant business.
- Improved Visibility: When you maintain your local listing, it helps improve your visibility in both Google Maps and search results. Make sure that your restaurant’s business details remain up-to-date at all times. These details also make their way into your local search results, providing valuable information to your target audience.
- Gain Customer Insights: When you use Google My Business for your restaurant, you are able to get access to valuable customer insights. Some valuable inputs include how people are able to find your business, what they are doing after viewing your listing, do they call, did they check your menu, or did they visit your website?
- Single Source of Information: When someone searching for your business comes across your listing, they will find all the required information in one place. They can learn whether your business is currently open or not, the hours of operation, your menu, directions, and phone number with the option to call you directly.
Thus, Google My Business is a must-use promotional platform for the hospitality industry. And with the latest update, it has become even more accessible and beneficial.
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