Google Drive has been rebranded as Google One, carrying all the features while also offering something new. This move comes after Google’s biggest advertising product, AdWords was recently renamed as Google Ads. The search giant hasn’t made any announcements for the reasons for the change. A major effect that comes along is that the pricing has been diversified to provide more options to a wider range of users. You will be able to access more storage at more affordable prices. Another important development is for specific industries, initially hotels.
New Storage Plans
Google One’s plans start at the same price as for the old Google Drive, starting from 100GB of extra space. The new options added include 200GB and 2TB (in place of 1TB) of space. The plans can be checked from within Google Drive > Storage > Upgrade Storage.
The new Benefits section within the app is going to be of great interest to advertisers and marketers. If you are in the hotels business, you can take advantage of the feature that comes with deals on hotels (from Google Search) getting highlighted in the Benefits area within Google One app.
If you are an advertiser, you can now find plans to add extra promotions from Google assets. The section is offering users a £5 credit for the Play Store during initial launching. It is expected that Google is going to expand the section and provide options to other retailers and businesses.
Google One covers storage for all the Google assets including Gmail, Google Photos, and the cloud storage itself. The company has been transitioning its paying members over to the new brand name for some months now. It has also begun testing native ads within Google Feed.
Native Ads in Google Feed
Google Now is now rebranded as Google Feed and provides advertisers a vast space of mobile ad inventory. The search giant has begun testing native ads in the app Feed. It shows custom content feed on the home tab. The display includes:
The ads in Feed are differentiated from the organic search content using a green ‘ad’ icon. The icon appears within the advertiser’s URL and Search.
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