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Google Experimenting with Click to Call Feature in Organic Search Results

By March 9, 2016 June 26th, 2019 No Comments

Click to call feature has had been available in Google AdWords results for many years now. But the search engine is now experimenting with click to call in its organic mobile search results. Searchers have so far been able to click phone numbers in ads to dial local businesses. The new development will bring far reaching benefits for both searchers and companies using SEO to promote their business.

Google seems to be always experimenting different types of new features. But this one seems to be an experiment that was long due to be implemented. And it is most likely that it will be rolled out in full in the near future.

AdWords Click to Call

Based on the AdWords click to call feature it was found that that almost 70% of mobile searchers were calling businesses from search results. The feature is beneficial for consumers across all segments including:

  • Retail
  • Travel
  • Finance
  • Restaurant
  • Technology
  • Auto
  • Local services

The feature has so long been of great help to consumers seeking information and for making purchases.

The statistics for AdWords click to call feature have been very promising so far, as can be seen from these findings:

  • More than 60% of consumers looking for auto parts and services are highly likely to click to call. Almost equivalent percentage of them are likely to use the feature for comparing prices.
  • Over 60% of people using Google to search for car rentals are likely to click to call. Over 40% of them are likely to call for making reservation.
  • Over 75% of searchers looking for local services are likely to use the feature for scheduling an appointment.
  • Over 60% of those searching for financial services on their mobile devices are likely to use click to call for making some changes to their banking accounts.

Importance of Click to Call for Businesses

Previous studies show that most of the calls made using the click to call feature (AdWords) are for in-depth research and for carrying out transactions. They are not just meant for getting quick information. Until now adding this feature was also beneficial for businesses in improving the effectiveness of their ads.

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