Google Releases 4 New Tools for Responsive Search Ads - The Search Marketing Shop
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Google Releases 4 New Tools for Responsive Search Ads

By December 19, 2018 June 26th, 2019 No Comments

Google has released 4 new tools for its Responsive Search Ads (RSAs). In addition to the new reporting tools, it has added 10 languages too. This seems to be the next installation of its RSA release. These ads can dynamically serve a combination of descriptions and headlines.

New Reporting & Feedback Tools

According to the search giant, its new tools will help its advertisers create more effective RSAs. These new tools and capabilities are as follows:

  • Suggestions: You can now view suggested headlines and descriptions when creating RSAs. Initially, the suggestions will be in English, but Google will be adding more languages, gradually.
  • Ad Strength Updates: Check ad strength updates and find out how your ads are performing. You can learn about the impressions and whether your ads are approved or not. This can be seen from within Status.
  • Real-Time Ad Strength: This new tool allows you to get feedback on ad strength in real-time as you are creating an ad. This will help you further improve the ads even before the campaign starts running.
  • Import Headlines & Descriptions: This tool allows you to import details from your current text ads to RSAs within the same group. It is designed to help improve performance of your ads.

According to the search engine, including headlines and descriptions from current text ads into RSAs can help boost click rates by up to 10%.

Google may also be automatically importing headlines and descriptions from text ads belonging to the same group. This will make it easier for advertisers to create their responsive ads without having to re-add all the information again. Whilst some users are already seeing this feature in their accounts, it will take a few weeks before it is rolled out to everyone.

Now you will have to create headlines and descriptions to be adequately long enough to maintain high score.

New Supported Languages

Responsive Search Ads are now available in 10 new languages. This includes:

  • Dutch
  • Danish
  • Italian
  • Portuguese
  • Polish
  • Swedish
  • Norwegian
  • Russian
  • Japanese
  • Turkish

With the launch of new features, it is apparent that RSAs will be here for long. In addition, advertisers will certainly want to use these ad formats along with all these features.

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