Google Rolls out Mobile-First Indexing Update - The Search Marketing Shop
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Google Rolls out Mobile-First Indexing Update

By March 27, 2018 June 26th, 2019 No Comments

The last time Google released the mobile-first indexing update, many websites were upgraded to ensure that they followed the best practices. This time the search giant has rolled out its mobile-first indexing to more websites. Interestingly, you are also going to receive notifications from the search engine within Search Console if your website has been indexed under the algorithm. Google usually doesn’t make any announcements or sends any notifications.

New Mobile-First Indexing

The new rollout is limited to only those websites that follow its best practices in mobile optimisation. It is for the first time that the search engine has announced that it is moving so many websites during the indexing process. The last time this occurred, it was not as big a move. Websites are also going to notice increase in crawl rate by Smartphone Googlebot. Search results will now show more mobile versions of websites (and the same applies to cached pages).

What does mobile-first indexing mean?

According to Google, mobile-first indexing refers to how the search engine crawls a website. The search engine is going to rely on a single index. And mobile optimisation will become the major determining factor how it is going to crawl websites and index them.

Key Elements of the Move

Some of the most important points relevant to mobile-first indexing are as follows:

  •  Google is now rolling out mobile-indexing in a broader way. According to the search engine, it is different from its mobile-friendly evaluation of websites.
  • If you have mobile-friendly content, it is going to improve your site’s performance in mobile search results.
  • When you have faster loading pages, it is going to help your website perform better for both desktop and mobile.
  • Mobile optimisation is not the only ranking factor. There are other factors too that will affect your website’s rankings.

Google has also acknowledged that other factors will still have importance. For example, non-mobile-friendly content may also rank and show in results if other factors are strong and the algorithm determines that it is the most relevant content for the search. Brand DNA’s is one of the examples how a website can benefit from optimising for mobile.

Google has confirmed that it has been relying more on the desktop version of the content on webpages for crawling and indexing. This used to have issues with people searched from mobile devices. There used to be significant differences between desktop and mobile versions of pages. With mobile-first indexing, the search engine will now be using mobile version of webpages for indexing and ranking. So if your website is not optimised for mobile so far, it is high time you moved over.

For more information about mobile-first indexing and how you can optimise your website for the change, visit https://thesearchmarketingshop.com/search-engine-optimisation/. Here you can also find help from experienced SEO professionals to ensure that you are not left behind.