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A Guide on Facebook Ads: Making the Most of the Ad Program

By August 31, 2018 June 26th, 2019 No Comments

If you are looking for a highly cost-effective method to promote your brand, Facebook ads make an excellent choice. And with over 2.23 billion monthly active users, Facebook cannot be compared to any other social media website or almost any other website, except Google. If you are targeting markets like the UK, EU, the US or the rest of the developed world, majority of your targeted audience is using this social network. Despite this vast reach and highly accurate targeting capabilities of this platform, most small businesses are unable to make the most of Facebook ads.

This guide provides you detailed information about Facebook Ads. Learn about the guidelines and find out how you can make the most of it.

How Facebook Ads Work?

Facebook Ads works in a similar way to Google Ads. You can bid on where your ad should appear. The pay per click goes beyond the basics and you can also determine how much you are ready to pay for actions like:

  • Views
  • Clicks
  • Conversions

Types of Facebook Ads

The platform offers almost a dozen types of ads including the following:

  • Offers (ads providing discounts)
  • Image ads
  • Video ads
  • Collection (display products from your catalogue)
  • Canvas (full-screen, mobile optimised ads)
  • Carousel (show multiple images/videos simultaneously in the same ad)
  • Post engagement ads
  • Slideshow
  • Lead generation ads
  • Page likes
  • Event responses

Targeting Facebook Ads

Identifying your target audience has a huge impact on the amount you can spend on your ad campaigns. It affects your ROI and thus guides you to channel your ad budget in the right direction. Another advantage is that you will be able to serve the right ad content once you know who your audience is.

And Facebook provides deep targeting options to achieve this goal. You can target your audience based on the following factors:

  • Age
  • Gender
  • Language
  • Interests
  • Location
  • Education
  • Behaviours
  • Job title
  • Life events
  • Political affiliation
  • Income

You can target your ads to anyone based on these factors, located in any part of the world. Thus, you can use Facebook ads to narrow down to the audience that is most likely to purchase your products or services.

Facebook is a behemoth in the online marketing domain. A business cannot afford to ignore it considering that almost everyone has an account on it.

So if you want to drive your online ad campaigns more effectively, the above-mentioned points should help you. Visit for more information. Here you can get latest updates on digital marketing topics. You can also seek professional help from experienced online marketing experts to promote your business.