Higher Ranking Vs Higher Click Through Rate- Which one to choose? - The Search Marketing Shop
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Higher Ranking Vs Higher Click Through Rate- Which one to choose?

By July 20, 2014 June 26th, 2019 No Comments

Higher Ranking Vs Higher Click Through Rate- Which one to choose? 1

Higher ranking on Google usually translates into higher click through rate and higher conversions for the keywords. However, just because this is a well acknowledged point doesn’t mean that it is always true. Like all other rules, it has its own exceptions too. Everyone in your niche wants to rank No.1 in your SERP’s, which means there is going to be tough competition for the top spot. In your mission to generate more profits, make sure that you don’t get entangled in a race for this top spot. The focus must always be on profitability and higher click through rate and conversion and not just on the highest ranking.

Higher Click Through Rate

Your SEO campaign must be focused on higher Click Through Rate (CTR). There is no point in ranking high if your target audience is not clicking through and reaching your website. Some of the factors that can help you achieve higher CTR are:

  • Gripping Titles
  • Compelling Meta Descriptions
  • Descriptive URLs

These factors are important because they are the first elements checked by search engine crawlers and they are also the first entities visible to the searchers about your website. Besides, you must also add rich author and text tags to your web pages. They have been found to be quite effective in improving CTR’s, without concern for the page rankings.


More Content Vs Rich Content

Higher Ranking Vs Higher Click Through Rate- Which one to choose? 2

It is more important to have richer and better content than having more and more content. More content has its role in better SEO, but quality can give a major boost to your campaign. Besides the volume of content, there are many other factors that come into play for SEO ranking. This includes:

  • Click Through Rate
  • Bounce Rate
  • Social Referrals
  • Exit Rate

If your web page draws the attention of more and more visitors and drives more conversion, it will have more authority in the eyes of Google, without concern for the volume of content on it.

More Web Pages or Not?

There is another major misconception among website owners and webmasters that more web pages could have a positive impact on their SEO campaign. The underlying belief is that more pages mean the site will appear in different and larger number of queries. But “quality” is central to everything. You can create as many pages as you want but if they don’t have quality and useful content, you are doing more damage to your site’s optimization.

If you need more insights into effective and profitable SEO campaigns, it is recommended you check https://thesearchmarketingshop.com/seo-marketing-agency.html.