Search Engine Marketing

How to Create Highly Shareable Content

By September 19, 2014 June 26th, 2019 No Comments

How to Create Highly Shareable Content 1

There are more than 1.32 billion users on Facebook, another 300 million or so on Twitter, 500 million on Google+ and hundreds of millions on Pinterest, LinkedIn and dozens of other social sites. Imagine the volume of traffic you could drive to your website if you were able to develop more shareable content. Here are 5 tips that can help you create highly sociable content that can help drive more web traffic.

1.      Follow your own style

Write in your own unique style that will help you stand out. Your style should show your personality, your business’ image and values, and combine everything together. This may even require writing in first person. Following this strategy will help your readers feel emotionally connected to you.

2.      Stay updated with Current Events

Stay updated with the latest events from within and without your industry. You can always find events that you can relate to when writing your content, thus making everything seem more natural.

3.      Read Comments

How to Create Highly Shareable Content 2

Read the comments on your social networks and blog. You could learn a lot about what your target audience requires and get ideas for your next posts. In fact, this could become a regular source of new ideas, making it easier for you to create highly shareable content. Even if you don’t receive many comments, check the comments on other social networks and blogs from your industry. This includes reading comments on Facebook status updates, Twitter streams and comments on Google+ updates.

You can even interact with your audience and ask them what they want to learn about in your next post. This strategy can also help them feel like they are part of your content creation process.

1.      Make Smart use of Photos

How to Create Highly Shareable Content 3

Photos should essentially be part of your content strategy as they can help increase the chances of shareability. Add some catchy text to your photos – a quote or a title or something that adds value. The combination of text and image can play the magic in sending your message across instantly.

You can use a number of tools for creating attention-grabbing photos. Some of the best examples include:

  • Pinwords
  • Fotor
  • Picfont
  • MemeMaker
  • Pixlr
  • Glitterphoto

Use the above-mentioned strategies and you could create highly shareable content for posting everywhere.

Do you need more insights into the most effective methods for succeeding with your social media efforts? It is recommended to visit for more information.