If you want to increase social shares on your blog, the first and the most important step is to make sharing as easy as possible. It requires much more than asking your visitors to share your blog posts. A few good strategies include adding social buttons to the beginning and end of the post, enabling single-click actions, and allowing sharing on any social media platform.
But it requires much more than that to get more shares for your blogs. Use the following strategies to increase the share-ability of your posts.
1. Create Shareable Infographics
There’s no denying that you must include social sharing buttons at the right places on your posts. Infographics are increasingly becoming the rich content of choice that receives more interests and sharing. Today it is one of the best forms of content for sharing information that actually gets more eyes.
The unique nature of infographics makes it even more effective than videos. It helps deliver instant information without the need to go through all the content. Thus, including a highly informative and convenient content like infographics in your posts will encourage more readers to share your posts.
2. Integrate Social Media Comments and Blogs
Social media sites like Facebook are changing the way blog commenting took place. More and more followers and readers are leaving comments on the links shared on social sites rather than on the blog posts themselves. It is now possible to replace your blog commenting system with Facebook-based system. This new system can integrate comments from both the social site and blog.
The advantage of this strategy is that when readers comment on your posts, the comments will appear on Facebook too. Similarly, when someone commented on the shared link on Facebook, it would display on the blog.
3. Format for Social Sharing
Not only should your blog posts be formatted for easy sharing, the shared links on your social profiles should also look attractive. Otherwise, the shares will not be as effective as desired. You can make this easier by using a variety of plug-ins. For example, many WordPress plug-ins format the content that makes your posts effectively shareable across various social sites.
When you give your readers something attractive and useful, there’s a very high chance that they will share it.
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