When Google Penguin hit many websites, most webmasters thought that a recovery may not be possible. But there is no need to fret because Google doesn’t want to send you out of business, but it wants to ensure that its search results are more natural. How to go about recovering from a Penguin hit? The following tips can help you.
If your website is hit by a manual Google penalty, it could send away almost 90% of your organic web traffic. You may have built hundreds or thousands of referring domains during those budding years of SEO. But most of the links acquired were of low quality, coming through directory submissions, article marketing and blogging. You earned the penalty because you had created unnatural links.
The road to recovery from Penguin hit begins with link audit. The main processes for recovery include removal of links, uploading disavowing file, and filing for reconsideration. It may in fact be required to file for reconsideration several times.
Audit – In this step, the SEO experts will use tools for identifying patterns and footprints. A manual inspection is carried out for all the links for classification of the link profile. The specialists will then look for patterns in many areas including:
- Backlink patterns analysis
- IP patterns
- URL patterns
- Date of discovery
- Whois patterns
- Link Detox risk analysis
- Paid links analysis
And much more!
The use of tools helps in identification of patterns which are not possible to be seen using manual audit.
Once all the potentially negative links have been identified, the different websites are emailed, asking for removing the links. This is a tedious work involving visiting and scouring all the sites with WHOIS data, checking the email addresses, using social media scrapers and contact forms. It will be best to keep screen captures of all the messages sent.
Once you have used the above-mentioned methods, it may still be required to disavow many links. You can gather all the links from a number of sources including the following:
- Webmaster Tools
- Bing WebmasterTools
Use scraped sites and pattern analysis to learn about all the linking domains. The disavow file can eventually contain thousands of URLS such as:
- Nofollowed links
- 404 links
- Toxic domains
- Pages no longer indexed
Using these strategies it is possible to recover from that notorious Penguin hit and get rid of all the unnatural links that could do more damage to your search engine rankings.
You will require the help of expert SEO services to help recover from a penalty. If you want to remain updated with the latest Google algorithm updates, it is recommended to visit https://thesearchmarketingshop.com/seo-marketing-agency.html.